IKEA’s epic Swedish fontroversy: Why company’s font switch from Futura to Verdana mattered:
At the end of August 2009, an unusual thing happened in the world: IKEA changed its typeface. This wasn’t so strange in itself — big companies like to stay looking fresh, and this is often the easiest way to do it — but the odd thing was that people noticed.
(via piccole-cose)
IKEA’s epic Swedish fontroversy: Why company’s font switch from Futura to Verdana mattered:
At the end of August 2009, an unusual thing happened in the world: IKEA changed its typeface. This wasn’t so strange in itself — big companies like to stay looking fresh, and this is often the easiest way to do it — but the odd thing was that people noticed.
(via piccole-cose)
Posted 6 months ago 91 notes View high resolution
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whitneystrouth reblogged this from nationalpost and added:
did mark a turning point, one of those moments when a lot of...found they cared about...
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iliveinabirdcage reblogged this from nationalpost and added:
ikea i love you! haha going there today...pick up my furniture yayyyyy haha
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stuffnschtuff reblogged this from nationalpost and added:
Proof that typography matters...I’m not completely insane.
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cephalopods4peace reblogged this from nationalpost and added:
companies: I ALWAYS NOTICE. OK, I didn’t notice this, but that’s because...my life before...
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jonnholland reblogged this from nationalpost and added:
pretty interesting. Sadly, I didn’t notice. Probably because there is no IKEA in Alaska. Well, in Anchorage anyway.
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