IKEA’s epic Swedish fontroversy: Why company’s font switch from Futura to Verdana mattered:
At the end of August 2009, an unusual thing happened in the world: IKEA changed its typeface. This wasn’t so strange in itself — big companies like to stay looking fresh, and this is often the easiest way to do it — but the odd thing was that people noticed.
(via piccole-cose)
IKEA’s epic Swedish fontroversy: Why company’s font switch from Futura to Verdana mattered:
At the end of August 2009, an unusual thing happened in the world: IKEA changed its typeface. This wasn’t so strange in itself — big companies like to stay looking fresh, and this is often the easiest way to do it — but the odd thing was that people noticed.
(via piccole-cose)
Posted 3 months ago 85 notes View high resolution
Notes:
-
managements78 liked this
-
cyclingtotomorrow reblogged this from nationalpost
-
theleagueofredribbons reblogged this from kayseeang
-
kayseeang reblogged this from timmythetiger
-
herestothenewme reblogged this from nationalpost
-
satow liked this
-
benjahh reblogged this from nationalpost
-
whitneystrouth reblogged this from nationalpost and added:
did mark a turning point, one of those moments when a lot of...found they cared about...
-
timmythetiger reblogged this from fightingflaws
-
iliveinabirdcage reblogged this from nationalpost and added:
ikea i love you! haha going there today...pick up my furniture yayyyyy haha
-
arwa077 liked this
-
makeoutinthebleachers reblogged this from fightingflaws
-
fightingflaws liked this
-
nikhol reblogged this from nationalpost
-
dancingwiththebear liked this
-
2logix reblogged this from nationalpost
-
modernmedevilwoman liked this
-
marchelly reblogged this from nationalpost
-
gewooneenmeisje reblogged this from thebookbag
-
tandcake liked this
-
thebookbag reblogged this from piccole-cose
-
area39 liked this
-
lady-bumblebee liked this
-
rainmonkey reblogged this from nationalpost
-
franknberry liked this
-
erogravity reblogged this from nationalpost
-
gisellley liked this
-
breathinginndeep reblogged this from nationalpost
-
stuffnschtuff reblogged this from nationalpost and added:
Proof that typography matters...I’m not completely insane.
-
julytn reblogged this from nationalpost
-
cephalopods4peace reblogged this from nationalpost and added:
companies: I ALWAYS NOTICE. OK, I didn’t notice this, but that’s because...my life before...
-
pipersinapickle liked this
-
topazwoods reblogged this from nationalpost
-
hey2thecow liked this
-
jonnholland reblogged this from nationalpost and added:
pretty interesting. Sadly, I didn’t notice. Probably because there is no IKEA in Alaska. Well, in Anchorage anyway.
-
jonnholland liked this
-
vicentemudo liked this
-
agentizzy353 reblogged this from squidbeard
-
squidbeard liked this
-
squidbeard reblogged this from nationalpost
-
whispercracklelikefiredust liked this
-
sushiinthecan liked this
-
counterallyourquickremarks liked this
-
mochaicedcoffee reblogged this from nationalpost and added:
actually really interesting...me because if you didn’t know i am obsessed with fonts ok
-
terraqueously liked this
-
monkeysandcarbombs reblogged this from nationalpost
-
jipc liked this
-
insularcortex reblogged this from nationalpost
-
ahrbs liked this
-
tinytuna reblogged this from nationalpost and added:
I didn’t notice.
- Show more notes
